I used to be reckless man about the way I dressed,
But that's the sort of game that doesn't pay.
Appearances are everything and clothes will always tell,
That's if you wear 'em in the proper way.
So when the Duke of Marlborough said to me the other day,
'It's a pity that a smart young man like you,
Don't study your appearance, why don't you dress like me?'
I said, 'I will.' and now I'm pleased I do.

Chorus: And it must be the clothes that I'm wearing,
That sets all the pretty girls staring.
It must be my smile, my best Sunday tile,
That makes all the other swells copy my style.
So, if you want to be smart and stylish,
And shine in society.
Take the address of my tailor,
Then you'll be a swell like me.